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Fit for Purpose

We invite you to the training course “Fit for Purpose”. This course teaches you the Fit-for-Purpose framework, which provides marketing and product managers with a new way of understanding customer behavior and identifying customer segments by customer purpose. This course is the official training class of Kanban University, founded by David Anderson – author of the Kanban method. All participants will receive an official internationally recognized certificate of attendance from Kanban University as well as a “Customer Experience Professional” credential.

Program:

  • An introduction to fitness for purpose
  • Overview of a Fit for Purpose (F4P) framework
  • What does it mean to be the fit-for-purpose product
  • What does it mean to be the fit-for-purpose organization
  • The 3 component model of a product or a service
  • The 4 types of metrics
  • Market segmentation by customer purpose
  • Surveys and data
  • Fitness criteria
  • Integrations with other approaches

Target audience: This program is designed for professionals who are responsible for product marketing on a strategic level. Also, this training will be useful to those, who can influence the decision-makers, mentioned above.

Training is particularly suitable for:

  • Product-marketing managers
  • Marketing managers, market researchers
  • Product managers
  • Service Request Managers (SRMs)
  • Service Delivery Managers (SDMs)
  • Product owners
  • Business analysts
  • Service designers
  • People responsible for contact with customers, account managers
  • People who work in product strategy, strategic planning

More information:

Read more about the course from here

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Внимание! Teie veebilehtiseja ei vasta kodulehe külastamiseks vajalikele nõuetele. Palun vahetage veebilehitsejat või seadet, millega te veebilehte sirvite.